Zyn Nicotine pouches
Zyn Nicotine pouches

Zyn Nicotine Pouches: Why It’s All Over TikTok?

Zyn Nicotine pouches are trending all over the world right now. A Zyn is a small pouch filled with nicotine and flavouring. It comes in different flavours like citrus, mint, and coffee. Philip Morris International sells it to adult tobacco users. However, videos of young individuals using these pouches have gone viral on TikTok. The videos have gained millions of views on TikTok and other social media platforms. This trend among the youth is something to be aware of.

What are Zyn Nicotine Pouches?

Zyn is an oral pouch containing nicotine powder and flavourings. Philip Morris International markets the Zyn nicotine pouches. It has been specially introduced for adult tobacco users. Although this product doesn’t contain tobacco, U.S. regulators are still treating it as a tobacco product. These have been introduced as a fresh way to enjoy nicotine. According to the website, they’re hands-free, smoke-free, and spit-free. They come in many flavours and can be used anywhere. They also don’t need refills or batteries to offer nicotine satisfaction.

Ingredients used in Zyn Nicotine Pouches

Zyn contains nicotine salt with only food-grade ingredients, including:

  • Stabilizers (Hydroxypropyl cellulose): It is a plant-based food additive that helps to maintain pouch consistency.
  • Nicotine Salt (Nicotine bitartrate dihydrate): This is a pharmaceutical-grade version that is also found naturally in plants. It also helps to deliver real nicotine satisfaction to individuals.
  • Fillers (Microcrystalline cellulose, maltitol, and gum Arabic): This helps to add weight to each pouch. They are mostly found in chewing gum.
  • Sweeteners (Acesulfame K): These are substitutes for sugar often used in confections and beverages. They help enhance the flavour.
  • pH Adjusters (Sodium carbonate and sodium bicarbonate):These are minerals that are used in baked items to help adjust pH levels.

How to Use Zyn Nicotine Pouches?

To use Zyn Nicotine pouches, you have to place them in your mouth. It should be between the lip and gum for up to an hour. These pouches cannot be swallowed or smoked. Instead, our body absorbs the nicotine in our bloodstream through mucous membranes.

What are the Side Effects of Zyn Nicotine Pouches?

Scientists are doing continuous research to find out how safe these pouches are. However, there are some common side effects of Nicotine pouches, including:

  • Upset stomach.
  • Nicotine Addiction.
  • Sore mouth.
  • Gum irritation.
  • Hiccups.

Why are Zyn Nicotine Pouches Causing Debates?

These tiny pouches filled with nicotine and flavour have sparked debate worldwide. Politicians, pundits, and parents are worried and arguing with each other. Many alternatives have been introduced by big tobacco companies. While health experts are pointing out its potential benefits and risks. The TikTok trend has raised concerns about Zyn Nicotine pouches. They expressed that it could become the latest nicotine product to attract youngsters.

Dr. Jasjit Ahluwalia, an addiction specialist at Brown University, gave a statement. He said, “The intention of insanity is doing the same thing and expecting another result.” He further said, “That is what we’ve done with tobacco for years. We’ve been all about avoiding instead of embracing products that can decrease the harm.”

Dr Ahluwalia sees these pouches and e-cigarettes as a way to help smokers quit smoking. He said that Zyn releases low levels of nicotine that are absorbed into the gums. It also helps to reduce the cravings in individuals.

The controversy around Zyn nicotine pouches also spread over into politics. It has set Republicans and Democrats against each other in Washington. Democratic Sen. Charles Schumer of New York called on regulators in late January to research Zyn. Additionally, many House Republicans alerted constituents that “Big Brother” planned to “Ban Nicotine.”

Tucker Carlson, a conservative pundit and a Zyn user, also said in this matter. He said, “Zyn is not a sin.” He also mentioned its unproven benefits, like “improving male vitality and mental acuity.”

Social Media Trend Around Zyn Nicotine Pouches

Zyn Nicotine pouches are getting popular in TikTok and every social media platform. Zyn users have also developed their own vocabulary “zynner,” “zynnies,” and “zynsky.” 

Several online videos have gone viral. These videos show young people sharing their first experience trying Zyn. They are also reviewing different flavour combinations of these pouches.

Truth Initiative and other notable groups have shown concern in this matter. They said Nicotine can interrupt brain development in adolescents.

However, Philip Morris doesn’t use online influencers or endorsements to encourage Zyn. This website is restricted to adults who are 21+. Also, the flavours of Peppermint and Cinnamon are familiar to adults.

The researchers at Ohio State University recently found something interesting. They found out that it took smokers 30 minutes to one hour to get enough nicotine from Zyn. However, with cigarettes, they relived their cravings with the same nicotine level in only five minutes.

Zyn launched in the United States in 2014. However, sales have exploded in the past year. It generated $1.8 billion as shipments expanded year-over-year by over 60%. According to the company, it is a smoke-free and spit-free alternative for smokers.

However, to complete the goal of a smoke-free environment, the company need to fully switch from cigarettes rather than providing an alternative.

Final Line

Zyn Nicotine pouches have gained much popularity among youngsters. It has gone viral on TikTok and other social media platforms. People are expressing concerns, and some are highlighting its benefits. There is still much research to be done on this matter. These pouches are made to decrease the cravings for smoking. However, we all know that consuming nicotine is not very healthy for anyone. And for youngsters, it’s surely not a good thing. The company has also mentioned that this is not for individuals younger than 21 years old. So, before consuming any of these products, it’s always good to consult your doctor for any side effects.

Also Read: Some Of The Best Ashwagandha Benefits For Your Health

Divya Stuti

Divya Stuti is a UGC-awarded researcher, writer, poet, and Digital Marketer. She has published multiple poems and short stories- "Pain", and "No Guess" and also contributed to poetry compilations- “Scribbled Perception” and DAFFODILS. She can write technical as well as non-technical contents and optimize them with best SEO practices.