Keyword research is an invaluable practice in Search Engine Optimization. The best free keyword research tool in the market will help you write insightful articles, improve your SERP ranking on Google, and target a wider audience.
In 2024, over 1,772 companies use keyword research tools, as per a report given by 6sense. The number is increasing day by day because of its importance, value, and need in creating content.
If you also wish to improve your business strategy by using the best tools in the market, you must look for certain features, such as UI, data, real-time analytics, related keywords, competitor analysis, integration with other tools, and, of course, price.
In this article post, we will share a list of the best tools and extensions in the market–both paid and free to enhance your content strategy. But first, let us understand the importance of keyword research.
What is Keyword-Research?
Keyword research is a vital component of search engine optimization (SEO) strategy that involves finding terms related to user search intent. For example, if someone searches for food, then “Food” becomes the keyword for content based on food.
In keyword research, professionals must use the best free keyword research tool to find and analyze search terms with high volume, low difficulty, and great traffic potential.
The process of keyword research requires choosing a topic of content that has more traffic and related keywords. After proper research, you must include them strategically in the content to enhance website ranking on the Search Engine Results Page (SERP).
Importance of Keyword Research
Keyword research helps you target the top terms used to search for a particular subject. Tools for keyword research can help you extract keywords with the most popularity, traffic potential, and less difficulty.
Targeting the right keywords can help you in the following ways:-
- Briefly describe the content as per user intent
- Improve content quality
- Drive more visitors
- Enhance search engine ranking
- Attract potential customers
- Include popular search terms strategically in your content
- Test your selected keywords
- Establish brand reputation
- Understand user intent
- Get more click-through rates (ctr)
- Increase website authority
Top Free Keyword Research Tool
Here is a list of the best free keyword research tools that can help you find relevant and effective keywords for On Page SEO content for free. These tools provide the latest and top-ranking keywords on Google and other search engines as well.
1. Keyword Magic Tool
Keyword Magic Tool is the best free keyword research tool powered by Semrush. It has a large database, containing over 25.5 billion keywords and a simple UI.
You can use the Keyword Magic Tool by:-
- Enter a keyword in the search bar.
- Select your database from the root keyword.
- The tool will create a list of related terms.
The tool has a keyword overview feature that provides important metrics, such as keyword difficulty, search volume, and CPC. Using this tool, you can build profitable SEO or PPC campaigns.
2. Keyworddit
Keyworddit is also a free keyword research tool that helps users find keywords based on a subreddit.
A subreddit is a community or thread on Reddit. They are areas of user interest where they can discuss topics of their interest and search for content on the website. They are committed to a specific topic, such as politics, technology, or music.
Users can enter a subreddit name to generate keywords.
- Enter the name of a subreddit
- Click Get keywords
3. Google Trends
One of the most popular tools used by businesses to find trendy topics is Google Trends. It is a free keyword research tool from Google that shows the popularity of search terms in Google Search.
It shows search volume variation and search terms change over time based on season and location.
You can use Google Trends to:-
- See the latest user searches on Google
- Analyse search interest on a particular topic, place, and time
- Get insights into customer interest
- Redefine your marketing strategy
- Compare the search volume of different keywords
4. Answer the Public
Answer the Public is a free-to-use keyword research tool published and owned by Neil Patel Digital, LLC. The tool helps content creators, and marketers gain insights for their content strategies.
The social listening and keyword research tool can fetch data based on what customers are searching.
It generates a list of questions that people ask in the form of search intent. It gives 3 free trials a day that you can use to gain insight on customer interest based on:-
- Questions
- Prepositions
- Comparisons
- Alphabetical
- Related
5. Google Keyword Planner
Google Keyword Planner is a popular free keyword research tool that lets you explore the top-ranking keywords for your PCC campaign. It helps you Discover, Research, Estimate, and Plan your ad campaign.
It is one of the most popular Google keyword research tools that has a simple UI, an easy-to-understand mechanism, and a free-to-access platform.
To use Google Ads Keyword Planner:-
- Click on the Tools icon on your Google Ads account
- Tap the Planning drop-down
- Click Keyword planner
- Select Discover new keywords
- Add seed keywords
- Click Download keyword ideas
- Select Preview keyword ideas in ad groups
6. Moz keyword explorer
Moz’s Keyword Explorer is a free keyword research tool that helps users find relevant keywords, organize them into lists, and perform gap analysis.
Furthermore, users can also analyze the top searched, ranked, and demanded keywords on Google.
Given that, here is what you can do with Moz’s keyword explorer.
- Find booming keywords
- Organize keywords into lists
- Determine specific rankings of keywords
- Competitor analysis
- Gather all the variations to your seed keyword
7. Ahrefs keyword generator
Ahrefs’ keyword generator is the best free keyword research tool that helps users dig deep analysis into the top-ranking keywords.
Users may enter up to 10 words or phrases, and the tool will find appropriate keywords/terms from its database of over 8 billion queries.
Furthermore, you can analyze keyword ranking difficulty, related searches, search volume, similar terms, and more.
8. PeopleAlsoAsked
AlsoAsked is a free keyword research tool that helps users find terms related to top search queries. “People Also Ask” (PAA) data from Google powers it to provide keyword insights.
Users may get data for up to 500 questions, concerns, and pain points from customers in less than 10 seconds.
AlsoAsked can also help users:-
- Discover new content ideas
- Optimize SEO
- Improve PPC campaigns
Top Free Keyword Research Tool Extensions
Free keyword research tool extensions can help you generate keywords on the go. You do not need to log in to the software/tool. Rather, use the Chrome extension to drive ranking keywords straight on the Google search page.
These extensions provide similar data and are extremely helpful. Some of the most popular ones in the market are:-
1. Moz Bar
MozBar is one of the best free keyword research tools for Chrome extension that helps even with off-page SEO campaigns. It provides SEO metrics for pages and domains as you search, including:-
- Domain Authority
- Page Authority
- Number of backlinks
- Keywords
- Sitemap
- Metatags
2. Keyword Surfer
Keyword Surfer is a very popular free Google extension that helps users examine search results and get keyword suggestions. Its features include:-
- Search Volume
- Cpc
- Keyword Suggestions
- Related Terms
- Visibility Metrics
- On-Page Data
3. Growth Bar
Growth Bar is also a very popular free keyword research tool extension that allows content creators and marketers to develop SEO-friendly content. It uses (NLP) natural language processing and (GI) generative intelligence to write content based on popular keywords.
4. Similar Web
Similarweb is a software development and data aggregation company that also provides free keyword research tool extension. It specializes in web analytics, web traffic, and performance.
5. BuzzSumo
BuzzSumo is a popular (CM) Content Marketing tool that helps users research keywords, generate SEO-friendly content, track trends, and find outreach possibilities. It was founded in 2013 and includes the following services:-
- Keyword research
- Content analysis
- Trend analysis
- Topic expansion
- Answer questions
- Content research insights
6. Serpstat Website SEO Checker
Serpstat is a very popular SEO suite that also provides a free keyword research tool extension. The extension can help with Keyword research, Backlink analysis, Rank tracking, Site auditing, and Competitor analysis.
At Last
Keyword research is an important part of SEO strategy. It involves finding the top-ranking user intent search terms and employing them to create insightful content. Various free keyword research tools are available in the market that have extensive databases, controls, and many other features.
FAQs
The best keyword research tools is Keyword Magic Tool, Keyworddit, Google Trends, Answer the Public, Google Ads Keyword Planner, Moz keyword explorer, Ahrefs keyword generator, Alsoasked.
Yes, Google Keyword Research or Google Keyword Planner is a free-to-access platform that helps you fetch top-ranking keywords on Google.
You can find SEO keywords for free by using free keyword research tools. Keyword Magic Tool, Google Trends, Answer The Public, and Google Keyword Planner are a few options to consider.
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