What is Email Marketing

What is Email Marketing and Top Email Marketing Tools?

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  • Post last modified:February 27, 2024

With a large number of daily Email users, Email marketing has become the best traditional way to reach out to customers. Businesses are increasingly investing in email automation and the use of AI for personalized mailing. 

Before we understand what is Email Marketing, let’s first look at numbers: 

  • As of 2023, over 4 billion people use email daily.
  • This figure is projected to reach 4.73 billion by 2026.
  • Approximately 62 percent of B2C and B2B business owners have raised their Email Marketing budget in the last 1 year. 

Understanding Email Marketing 

If you are thinking of leveraging email marketing for your business, then you must first understand what email marketing is. 

Email marketing is one of the top-tested digital marketing strategies through which businesses send newsletters, offers, promotional content, etc, to their target audience. This strategy is aimed at developing brand awareness, promoting and generating leads and sales. 

However, the Email marketing process may become quite challenging with various processes involved: 

  • Define Your Goals
  • Choose an Email Service Provider
  • Create an Form to Build Your Email List
  • Select the Type of Email Marketing Campaign To Send
  • Track Email Marketing Metrics

But thanks to AI and automation services, this heavy task is done in just a few clicks. 

Benefits of Email Marketing: 

Considering all these statistics, you must be thinking about why it’s gaining this huge popularity. The answer is simple- Emails create a personalized sense of connection between the company and the customers. And people are more likely to be influenced by emotions than any other means. And not just this, it offers more. 

Some of the benefits of Email Marketing are mentioned below: 

  • High ROI
  • Generates traffic to your website
  • Strengthens relationships with customers
  • Increases brand awareness
  • Create personalized content
  • Cost-effective
  • Get immediate results
  • Find more quality leads
  • Increase engagement on social media
  • Builds credibility
  • Gather feedback

Top Email Marketing Tools 

If you don’t have an in-house team and want to leverage email marketing in the easiest possible way, then follow the list below: 


It is one of the best email marketing automation tools that offers a bag full of features. Starting from handling drag-and-drop automation, free mailers, customizable templates, integration with free forever CRM, and so on. 

This tool ensures that email marketing becomes as easy as possible. You can develop, organize, and centralize contact details and manage and track performance. By doing all this, it ensures a high click-through rate. 


One of the top email marketing tools of 2024, Sender enables you to create newsletters without the required skill of HTML. With this tool, you can personalize each mail you send. The robust analytical feature and buyers persona feature enable you to create a buyer persona. 

Moreover, the best part is that it ensures that your emails land in inboxes and not in spam files, increasing the chances of getting seen and clicked. Along with this, one of the outstanding features is multichannel outreach. 

Nevertheless, it helps in customer retention with follow-ups and handy reminders. However, it must be noted that Sender offers no free trial, and the price starts at $8.33. 


Mailchimp is the most popular email automation tool that allows you to create and shoot targeted mailers that boost your CTR. One of its best features is smart recommendations and free mailers. You can also get audience insights that let you optimize marketing efforts. Along with this, it also allows content management that enables the storing of images and files. Sending welcome emails, order confirmations, and abandoned cart reminders was simplified with this tool. 


Omnisender is one of the unique email automation tools that offer time-saving features like a product picker, email delivery using behavioral triggers, free mailers, etc. It has scratch cards, discount coupon codes, and gift boxes for its users. 


Bravo, which was formerly known as Sendinblue, is the top-rated cost-effective email marketing automation tool. It has a range of features and a flexible toolkit that can fit the requirements of any size of business.

Along with basic features like free mailers, it also offers advanced statistics, Facebook ads assistance, landing pages, and multi user access, which are great tools for large enterprises. 

Email Marketing Best Practices

Leveraging email marketing to boost your business performance and drive conversions can be a good idea. But if your emails go to spam or people don’t open it, then there must be a problem. In this case, you would think email marketing is over-hyped. 

However, this is not true; many digital marketing strategies, such as TikTok and Facebook failed to have a long-lasting influence. Emails remained the most reliable strategy throughout the decades. You just need to know how to do it right, and you will succeed on this path. 

Follow the below given best practices of email marketing in order to get the most out of it: 

1. Clean your email list: 

Filter your email list for targeted email marketing campaigns. 

2. Provide value every time: 

Ensure your emails offer something of value to your targeted audience. 

3. Optimize your CTAs: 

To increase click-through rates, make sure to analyze and add compelling click-through-rates. 

4. Share user-generated content: 

User-generated content is one of the best ways of gaining the trust of customers. 

5. Connect with social media: 

Connecting your emails with your social media accounts can ensure that those customers who find your content interesting can get more of it on social media platforms. 

6. Write effective subject lines: 

Subject lines are the first impression that your emails give. It is a point where people decide whether they want to click on the email or not. So craft it with a clickbait. 

7. Use email segmentation: 

Email segmentation is the most important part of email marketing strategy. And it enables you to send more targeted content. 

8. Re-engage inactive subscribers: 

Emails can turn your inactive subscribers into potential customers by re-engaging with them by offering the best offers and promos. 

9. Personalize your emails: 

If you send mass emails with the same content, you may fail at it. Because not everyone likes the same content. So be personal in tone and add an element of “it’s only for you” content to show- that the customer is important to you. 

10. Send emails at the best time: 

Considering demographics, geography, and other factors, you must send emails at the time that your target audience is most likely to open your email. 

11. A/B test your email content: 

Like every campaign, A/B testing is very crucial to getting the best result out of your e-mail marketing campaigns. Analyzing and optimizing are the keys to success in digital marketing.

Key Takeaways: 

  • Email Marketing is the oldest and one of the best digital marketing strategies. 
  • It can help you generate leads, boost sales, or drive traffic with the help of compelling mailers. 
  • Hubspot, Brevo, Mailchimp, Omnisender, and Senders are some of the best e-mail marketing tools. 
  • You must craft click-bait subjects and compelling CTAs, along with filtration and segmentation, for the best results.

Divya Stuti

UGC-awarded researcher, Divya Stuti is a curious soul with a flair for writing from her childhood. She has been working in the Digital Marketing industry since 2020 and possesses a treasure of practical knowledge in this field. She has completed a Master's in English and is exploring the online world of marketing. She keeps up with the latest trends and updates and tests everything she learns.

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