SMM, or Social Media Marketing, is a dynamic and integral component of digital marketing strategies. It involves using social media platforms to promote products, services, or ideas and engage with a target audience. SMM leverages the power of social networking sites such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, and others to build brand awareness, drive website traffic, and ultimately achieve business goals.
Search Engine Optimization (SEO) is a critical digital marketing strategy aimed at improving a website’s visibility and ranking on search engine results pages (SERPs). By optimizing various elements of a website, such as content, keywords, meta tags, and backlinks, SEO aims to attract organic (non-paid) traffic from search engines like Google, Bing, and Yahoo.
Google Ads, also known as Google AdWords, is a powerful online advertising platform developed by Google. It enables businesses and advertisers to create and display ads on Google’s search engine and its advertising network. With Google Ads, you can reach a vast online audience, target specific demographics and keywords, and effectively promote your products or services. It operates on a pay-per-click (PPC) model, where advertisers bid on keywords, and they only pay when users click on their ads.